SHIFTING FOOD CULTURE FOR GOOD
A non-profit strategic communications organization focused on shifting cultural norms in favor of plant-rich diets, for a healthier future
We connect with culture to catalyze positive food system change.
here’s how.
WE LEAD CULTURE SHIFT CAMPAIGNS
We develop and distribute relatable public education and advocacy campaigns that deeply connect with audiences and create the cultural conversation needed to spark a widespread, lasting shift toward plant-rich diets. JLJL
we build CULTURE SHIFTING CAPACITY
We help others focused on improving our food system with communications and cultural influence by leading audience research and strategy, advising on narrative and campaign development, and sharing communications best practices.
Why change our food system?
Americans have a love affair with meat, but it’s no longer serving us well.
Our meat-heavy American diet is leading to dire consequences for our health, our planet, communities, animals and nature.
Shifting Our Food System Requires Shifting Culture
Facts supporting the benefits of plant-rich diets are plentiful, yet meat consumption trends are accelerating.
Traditional appeals for shifting dietary patterns or improving our food system have typically focused on presenting data and science to inspire change. Yet, food is deeply cultural.
We’re approaching this challenge differently - by connecting with personal values and cultural beliefs and employing narrative best practices proven to be highly effective in shifting social norms in other movements and industries.
See how our work can be a catalyst for food system transformation.
OUR TEAM WAS BUILT TO LEAD THIS CULTURE SHIFT.
We bring decades of marketing, communications, insights, and creative experience, including leadership roles at major food companies, innovative start-ups, and top creative agencies.
Our team and ecosystem partners have worked with iconic brands and created cultural movements like the anti-tobacco “Truth” campaign that catalyzed a major reduction in teen smoking. At People for Better Food, we’re putting these collective skills to use for the greater good.
JOIN US IN SHIFTING FOOD CULTURE FOR GOOD.
We’re looking for donors, creative partners, casual brainstormers, and collaborators of any kind who are excited by our mission.